The media industry is undergoing a massive upheaval with traditional linear broadcast business models facing the shift of the advertising dollar to the new online interactive channels.
New digital technologies and digital devices are emerging together with high quality interactive STB’s (set top boxes) and TVs that are affordable by the mass market. Customers expect media consumption anytime, anywhere and across different media platforms leading to a shift from mass media to a personalised experience.
These expectations and technological innovations are bringing both opportunity and risk in to the media marketplace. Routes to market are multiplying and revenue opportunities are expanding but becoming more complex.
This forces media companies to pursue new ways to stabilise and increase their revenues and build a more targeted relationship between advertisers and the end customers.
Infonova offers the right solution to meet these changing needs – please take a further look at R6 for Media.